Saturday, September 20, 2008

Crafty Marketing

Every once in a while, you've gotta take a break from making THINGS, in order to make SALES!

I have been super slack on putting together the most essential of marketing tools, namely business cards. But in preparation for the upcoming Atlantic Antic, I figured it was about darn time. The jury is still out on whether or not craft fairs are the best venue for me, but even if they don't result in a lot of same-day sales, you never know what future sales may be lurking around the corner. That said, it's sort of ridiculous that it's taken me until now to put together a proper business card.

However, most of Saturday afternoon was actually spent designing a postcard. The postcard is so much more fun! By its very nature it allows for some actual messaging, and the opportunity to get a little more creative. But the business card is still an essential. Why? Because it fits in a pocket.

My philosophy as far as business cards are concerned is that the design should be clean and simple, and not distract from their primary purpose as a quick reference tool. Therefore, I kept it pretty straight forward (plus I was a bit burned out after spending so much time on the postcard...)

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