Saturday, March 29, 2008

Craft Diaries: Part 3

Dear Craft Diary,

Where was I? Oh yes, when we last met I had just finished reminiscing about my forays into crafting during my Chapel Hill days. (Speaking of Chapel Hill, I just received an Etsy order from Chapel Hill – how funny?)

After Chapel Hill I found myself in Boston for what I like to consider my graduate school of life. It was a period when although I had finally matriculated, there remained much to learn, and I am grateful that I got to live it instead of reading it in a book or discussing it in a classroom.

Anywho, impetus for crafting in those days was my discovery of the store Beadworks. I was in need of something special to where for a special occasion, and like so many other beaded jewelry makers, I decided to make it rather than search endlessly for just the right thing. I had no idea what I was doing, but through trial and error eventually developed some technique with wire wrapping and such, and if I do say-so myself, a certain knack for bead shopping. Or maybe that’s just shopping? Or spending money? Either way, it’s a knack. Then again, it could just be a knick knack. Or a paddy whack? OK, I’ll stop. Sorry, got a little carried away with that one.

Later on, not entirely satisfied with my beads and wire, I decided that owning a sewing machine would empower me to do any number of crafty things. But the machine I got was a lemon, so it mostly collected dust.

And then I had an idea, an amazing idea. I had always wanted to own my own boutique, so I thought why not open an online boutique – an online destination that would offer the best variety of handmade, unique wares. Trouble is, apparently, someone else had the same idea, except a way better version of it, and the means to do it really, really well. My meager little venture (nothing's there anymore) was short-lived and cost me money that would have been better spent on craft supplies. But somewhere down in Brooklyn, Etsy was being hatched, and I’m pretty darn ok with how their version turned out.

Yours truly

Tuesday, March 25, 2008

Patting Yours truly on the back

I have to say, I have been very pleasantly surprised by the initial success of my Etsy shop. All of my previous sales endeavors have always been met with a fairly luke warm reception, so it is just fantastic that I seem to have finally (although I don't want to speak to soon) hit upon something that strikes a cord with folks.

I want to give a huge thank you to The Broken Plate who expressed great enthusiasm for my items right from the start, and was pretty much responsible for my adding a custom lamp shade listing to my shop's offerings - a great idea that I hadn't thought of yet. And best of all, she was kind enough to give me a nice little write up in her Craft Therapy blog.

From the looks of her blog, she is definitely an all-around super crafty lady who is up to all types of worthy endeavors. I love that she also has a focus on upcycling and making use of the old and discarded. After all, it's called The Broken Plate for a reason - check out this piece that I've already bookmarked as one of my faves on Etsy.

Saturday, March 22, 2008

And I'm back...

I had the flu, and then it was house guests, but I'm back and ready to start living my life again. More coming soon...

Monday, March 10, 2008


I had my first sale on Etsy today! And not only that, but I sold 2 of my 3 items listed (to the same kind woman in CO). My store is pretty empty now, but it's for a good cause - me!

Friday, March 7, 2008

What's in a name?

I am currently going crazy and stressing over business names.

A little background: My first commercial craft venture was done under my actual name (because my parents did a great job in that department) "Ilana Rose." But then I got started with the craft store business, so I came up with the name "HandMaiden NY," and started doing everything under that name. But then reasons arose for me to abandon that name as well (as previously discussed), thus I have just about completed my latest name change.

Presenting...*drum-roll please*..."Yours truly, Brooklyn."

HOWEVER, I am sort of already suffering a terrible case of buyer's remorse. Is this name the one? I still really like the name "Brooklyn Belle" which I dabbled with briefly a year ago or so. But that doesn't lend itself to a store name for down the road, and all of my crafting is done with an eye toward the future. Argghhh, I just don't know.

Oy, my head is spinning...have I ever mentioned that I am very indecisive?

Here's a rundown of all that the name change has entailed:

1. New URL - (the old one redirects)
2. New blog URL (and name) - (the old one redirects as well)
3. MySpace - here's where things get murky. "yourstrulyxoxo" was already taken, so I got "yourstruly__xoxo," but then decided it would make more sense to just not mess with my MySpace so as not to lose any friends, so basically I am all over the place there. I think I now have like 3 identical pages floating around on MySpace. Oh well, hardly ever go on there anymore.